Preservation Through Production
It’s that blue-collar work ethic that’s inspires their motto “preservation through production” and has helped Hatch not just persevere, but flourish. “We’re the antithesis of digital design. We offer a product that’s not only American, but indigenous to Nashville,” Sherraden says. “[Over the years] the Hatch poster ceased becoming a functional ‘tell you’ or ‘sell you’ item and became, instead, a commemorative take-home token of a concert sold at the show, limited-edition, made in Nashville. And we are hardly able to keep up from here on out the past 30 years.”
Sherraden joined Hatch in 1984 and ran it for 29 years, but he’s handed over a lot of the day-to-day business to a shop manager, Celene Aubry, which frees him up to get to the press nearly every day, as well as sweep the floors, of course. “Just once in my life, I want to catch my long grey beard in the print roller. I can’t do that behind a desk,” Sherraden says.
About two years ago, a nonprofit division of the Country Music Hall of Fame allocated 9,000 square feet to Hatch Show Print, including a large print shop, a store with towering wall space, and Hatch Show Print’s Haley Gallery. This joining of forces seemed to be written in the stars considering the close-knit relationship Hatch has always had with the music scene. “We can’t believe our good fortune. Serendipity,” Sherraden says. “The fact that we have a really nice gallery speaks volumes for our parent company and for the reputation of this institution.”
A Rockin’ Collaboration
The gallery is put to good use, too. CMH often partners with artists who also are musicians for various initiatives. In 2014, renowned Chicago artist and musician Jon Langford teamed up with the Country Music Hall of Fame for its exhibit Dylan, Cash, and the Nashville Cats: A New Music City, a two-year exhibit at CMH. Langford is known for his portraits of the music greats, like Hank Williams, Johnny Cash, and Elvis. “With Hatch’s arrival in the museum complex … and the success of the National Cats exhibit, it only seemed logical to expand the definition of artist in residence to include a collaboration between Jon, the painter, and Jim, the printmaker,” Sherraden says.