Mohawk Blog

Materials Matter: Pinterest Pinner Stories — Volume One

Words
Casey Fisk
Photography
Ariel Smullen
Header image of Pinner Stories spread on a yellow backdrop

Projects, passions, and past-times printed by Pinterest.

Pinterest is where more than 250 million people around the world go to get inspiration for their lives. Pinner Stories: Volume One reveals the projects, passions and past-times of the people that use Pinterest. Pinterest affectionately calls these people Pinners.

Inner spread featuring a pinner with the title "What would Frida do?"

The stories inside the booklet highlight moments from the epic to the everyday, showcasing how Pinterest helps people create a life they love. The interviews within feature Pinners across the globe, from Mumbai, India to Patterson, Louisiana, and tell tales of haircuts, new businesses, tiny homes and more. They started as an internal email series for Pinterest, but the team soon realized that putting them in print could extend the impact and reach.

Cover of Pinner Stories on a green backdrop with a botanical shadow
Open front cover of Pinner Stories

Core to Pinterest’s values is “Put Pinners first.” This means making sure their subjects shine in the best way possible in print—through great paper.

Mohawk Via Kraft Vellum (Expressive Collection) was selected for the cover of Pinner Stories because of its humble, honest nature and as an elevated nod to the kraft paper popularized on the platform, used as rustic wrapping paper, table runners, and beyond.

Close-up of the foil printed text on Pinner Stories cover

Inside, Mohawk Options Vellum White (Beautiful Collection) captures the diverse and vibrant cast of Pinners in their element, whether they are home-brewing in Edinburgh or eating pie in Atlanta.

Inner view of Pinner Stories with a page appearing to turn
Angle view of an inner spread with a botanical shadow
Inner view of Pinner Stories feature on a yellow-green backdrop

Production Notes

PN-print-process
Print Process
Foil Stamping
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bindary
Bindery
Saddle Stitching
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roll
Offset Printing Capabilities
4 Color
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PN-designer
Designer
Pinterest Brand Creative

Materials Used

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