Mohawk Blog

Paper With a Plan: The Beautiful Collection

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"Make a Memory" with Mohawk's Beautiful Collection — Legendary reliable papers that enhance print fidelity for precise and impactful imagery.

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In October 2021, we introduced Paper With a Plan: A new attribute-driven approach to specifying paper.

Mohawk refined and reorganized its paper portfolio into 5 distinct Collections that help make choosing paper by its properties and attributes easier. Mohawk’s paper grades are now grouped into the Beautiful, Sustainable, Expressive, Elevated, and Practical Collections.

Mohawk Collections eliminate the guesswork behind paper specification giving you a simpler, more straightforward way to think about paper.

The Beautiful Collection is comprised of papers that offer the highest quality materials, consistency, and uniformity. They inspire great design and printing with their superb formation, lush tactility, and timeless appeal.

And now, specifying Mohawk’s Beautiful papers is easier than ever with the release of the Beautiful Collection Swatchbook and "Make a Memory," inspiration piece.

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Swatchbook

The new Beautiful Collection Swatchbook features the entire Beautiful Collection of papers which includes Mohawk Superfine and Mohawk Options. Beautiful Collection papers are manufactured with FSC Certified pulps, using renewable energy credits (RECS) from Green-e® certified energy sources.

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Every color, texture, and basis weight available within the Beautiful Collection is represented across three waterfalls of paper swatches. The new swatchbook also features stock listings, in-depth paper information including physical properties, technical notes, and specific printing resources.

The cover of the Beautiful Collection Swatchbook is printed on Mohawk Superfine, Smooth, White, 130 Double Thick Cover. Details pages are printed on Mohawk Options, Navajo Smooth, Brilliant White, 80 Text.

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Cover
Superfine, Smooth, White, 130 Double Thick Cover
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Details Pages
Mohawk Options, Navajo Smooth, Brilliant White, 80 Text

Make a Memory

While the Collection Swatchbooks are tactical in nature, Mohawk will launch a new series of smaller-scale inspiration pieces to excite and educate the design community. The new design series is a nod to Mohawk’s renowned Maker Quarterly’s approach to storytelling centered around a singular idea or concept.

In this instance, The Beautiful Collection celebrates "Make a Memory," which tells the story of Lost Art Salon, a San Francisco-based gallery specializing in the rediscovery of historically significant artists who have been lost to time.

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Lost Art Salon curates fine art-unique paintings, drawings, prints, photographs, and objects—from lesser-known artists who co-owners Gaetan Caron and Rob Delimiter find historically and aesthetically significant.

"Make a Memory" weaves the narrative of Lost Art Salon alongside a breakdown of the attributes that make the Beautiful Collection of papers, specifically Mohawk Superfine, the only suitable paper to tell this story due to its unique properties.

"Make a Memory" is printed on Mohawk Superfine, Eggshell, Softwhite, 80 Cover and demonstrates metallic ink, dense blacks, and 4 color-process along with stunning artwork. 

“We are excited to launch both of these tools as part of our Paper With A Plan campaign. Showcasing the Beautiful Collection along with the work of Lost Art Salon felt true to the legacy of the brands. We believe that the history of art can be rewritten and that beauty, however obscure, should always endure.”
Melissa Stevens
CRO for Mohawk
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Paper
Mohawk Superfine, Eggshell, Softwhite, 80 Cover
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Process
Metallic ink, dense blacks and 4 color-process
“We hope that the work that we are doing with our young team of art historians, archivists, and framers will actually expand the story of 20th century art.”
Rob Delamater
Co-Founder of Lost Art Salon

Mohawk’s Beautiful Collection is filled with legendary reliable papers that enhance print fidelity for precise and impactful imagery. This collection of high-performance, superb formation papers bring out the best in photography, illustrations, and solid ink coverage, as evident in "Make a Memory."

The Beautiful Collection Swatchbook and Beautiful Collection Inspiration Piece "Make a Memory" were designed by Hybrid Design of San Francisco, CA.

The Beautiful Collection Swatchbook was printed by Fey Printing of Wisconsin Rapids, WI, and the Beautiful Collection Inspiration Piece "Make a Memory" was printed by Kirkwood Printing Company of Wilmington, MA.

Beautiful Collection

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Beautiful Collection
Swatchbook
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Beautiful Collection
Collections Booklet
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Beautiful Collection
Inspiration Piece
Explore All Beautiful

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