Cohoes, NY – May 6, 2025 – Mohawk, part of the Fedrigoni Group, is thrilled to announce the launch of Mohawk Renewal, featuring the innovative addition of Miscanthus fiber. This milestone underscores Mohawk's dedication to environmental sustainability and cutting-edge paper making, in collaboration with Genera Inc.
Mohawk Renewal: A Commitment to Sustainability
Mohawk Renewal embodies Mohawk’s evolving environmental story. With a focus on redefining fiber sourcing, we embrace a circular economy that prioritizes upcycling and recycling, driving sustainable paper making forward. Mohawk Renewal offers two alternative fiber papers: hemp and miscanthus. These fibers meet the rigorous quality standards of all Mohawk wood-pulped papers, delivering beauty, sustainability, and performance for creative communications and packaging applications.
Introducing Miscanthus: The Latest Fiber Addition
Miscanthus, a resilient biomass crop, combines beauty and strength for fiber pulp. Originally introduced to the U.S. as an ornamental plant, Miscanthus is drought and pest-resistant, yielding 7-10 dry tons per acre annually, even in marginal soil. Our partner, Genera, collaborates with landowners to cultivate Miscanthus, providing reliable, low-maintenance income opportunities while promoting regenerative agricultural practices. This carbon-neutral grass fiber boasts strong composition, making it versatile and beautiful.
Mohawk Renewal Offering
Mohawk Renewal offers two renewable fibers, hemp and miscanthus. Each sheet contains 30% alternative fiber, allowing the grade tells its own origin story, pioneering responsible creation of world-class fine papers. The range includes weights suitable for labels, packaging, and creative communications for both offset and digital printing.
"Our journey towards sustainability highlights Mohawk's unwavering commitment to environmental stewardship and innovation. As part of the Fedrigoni Group, achieving the Platinum EcoVadis rating reflects our dedication to sustainable practices. We are driven by a passion for innovation and the pursuit of new fiber solutions that meet stringent quality standards while positively impacting our planet. Our collaboration with Genera exemplifies this mindset, exploring alternative fibers for brands seeking sustainable marketing solutions," said Gregory Boisson, General Manager of Fedrigoni Special Papers North America.
“Genera is proud to partner with Fedrigoni on this innovation, offering brands the best of sustainable fibers and paper making expertise to create a unique, high-performance product with unparalleled sustainability and a compelling story for good,” adds James Davidson, Chief Commercial Officer of Genera Inc.
We believe that beautiful print, sustainable solutions, and innovation can harmoniously support each other. Mohawk Renewal embraces a mindset that allows material to be the message. Mohawk Renewal will be showcased at Luxe Pack New York, May 7 & 8 at booth C29.
"What will you make today?”
For more press information:
Stefania Vicentini - d'I comunicazione - +39 335 5613180 - sv@dicomunicazione.it
Silvia Morelli - d'I comunicazione - +39 338 3052255 - sm@dicomunicazione.it
Mohawk: Founded in 1931 in Upstate New York, Mohawk has produced some of North America's best-known fine papers for designers, brands, and printers for over 90 years. Mohawk makes paper that is as enduring and unique as it is well-crafted and beautiful. Mohawk has demonstrated a decades-long history of innovation and resilience in the fields of digital printing and sustainability. Mohawk operates with an eye towards the future while honoring our past, continuously pushing the boundaries of papermaking and upholding our mission to make paper more beautiful, effective, responsible, and memorable.
Fedrigoni: Founded in 1888 in Verona, Italy, Fedrigoni is today synonymous with excellence in the world of labels and self-adhesive materials, special papers for luxury packaging and other creative solutions, RFID/NFC. With almost 6,000 people in 28 countries and 78 plants including production sites, slitting and distribution centers, the Group sells and distributes more than 25,000 products in 132 countries. For more information: www.fedrigoni.com
Genera:
Genera is dedicated to delivering sustainable fiber solutions by growing and manufacturing compostable packaging and bioproducts from carbon-negative grass fiber. Utilizing technology and regenerative agriculture, Genera creates a circular and eco-friendly cycle that returns nutrients to the soil through composting. Genera collaborates with farmers and landowners to provide consistent, low-hassle income while improving soil health with regenerative agricultural practices.