Maker Quarterly

Mohawk Maker Quarterly Issue #14: Lead & Serve

Words

Ariel Smullen

May 08, 2018

Lead and Serve issues arranged in a grid pattern on an orange background

Issue No. 14 of the Mohawk Maker Quarterly is titled Lead & Serve and celebrates those who pave the way by helping others find their paths.

“There’s a sort of harmonic tension in the marriage of service and leadership. To lead is to step into the unknown, wield power and savor the rewards. To serve is to put others’ needs before your own. To do both strikes a delicate balance,” says Dora Drimalas, Principal of Hybrid Design.

Chris Harrold, VP Creative Director at Mohawk adds, “We take our role as leaders pretty seriously at Mohawk but not so seriously that we ignore the needs of others. We love working with – and for – our customers. It’s the way we’ve always operated and will continue to.”

Mohawk Maker Quarterly Issue No. 14: Lead & Serve

This issue celebrates those who pave the way by helping others find their paths.

Lead and Serve open on an orange backdrop

Close-up of a pull quote printed in side Lead and Serve

Issue No. 14 is our biggest body of content to date, with 224 pages of words and images in a familiar form: a book. The 6.5 x 8.5” book is organized in four chapters, including our regular feature: The Movement. Inside, the team at Hybrid Design has struck a perfect balance between visual and word essays, all supporting the ideas behind Lead & Serve. With 224 pages to experiment with, Hybrid Design incorporated eight different shades of paper while using pretty basic printing techniques, along with an eye-popping demonstration of edge painting that sets this issue apart from all the others.

Close-up of the edges of the pages in the Lead and Serve book

Mohawk Maker Quarterly Issue No. 14: Lead & Serve

Hybrid Design incorporated eight different shades of paper, along with an eye-popping demonstration of edge painting that sets this issue apart from all the others.

Dora Drimalas

Principal of Hybrid Design

open pages of the Lead and Serve book, one on white paper and the other on orange

Insert: Some Aspects of Color in General and Red and Black in Particular by Donald Judd

Provided by the Judd Foundation

Article: The Hero and the Ghost by Caleb Kozlowski

This article gives designers a framework to think about how what they do meshes with who they are.

Greyscale printing inside the LEad and Serve book

Chapter One: Into the Void

This chapter follows the life of American artist Donald Judd and his path to pioneering a new form of art, as well as a new place: Marfa, Texas.

Feature articles include:

Chapter One: Into the Void- This chapter follows the life of American artist Donald Judd and his path to pioneering a new form of art, as well as a new place: Marfa, Texas. It is equal parts visual and text essay, providing an introduction to Judd’s work and his influence on generations of artists, architects and designers.

Donald Judd an Introduction by Judd Foundation
A Specific Legacy- Conversation with Flavin Judd & Rainer Judd, children of Judd and the co-presidents of the Judd Foundation
New York
Marfa
Some Aspects of Color in General and Red and Black in Particular by Donald Judd

yellow and orange duotone printing inside the Lead and Serve book on a blue background

Article: A Transparent Ethos in the Age of being Duped by Emily Gosling

Elizabeth Suzann is a Nashville-based clothing studio that made a name for itself not only through its direct-to-consumer model and less is more range of premium basics, but its drive for ultimate transparency.

Chapter Two: Questions- The Questions chapter is made up of four articles which position questioning as the root of all learning and an irrefutable characteristic of true leaders.

Transparency: A Transparent Ethos in the Age of being Duped by Emily Gosling- Elizabeth Suzann is a Nashville-based clothing studio that made a name for itself not only through its direct-to-consumer model and less is more range of premium basics, but its drive for ultimate transparency.
Access: Great Expectations by Eloise Wilson- A look at architectural design and questions how we might rethink public housing which has been defined by its inherent lack of design and beauty.
Failure: Failed State by Patrick Sisson- How the Museum of Failure states the case for embracing failure as an inevitable stop on the road to progress.
Authority: Low Class, High Minded The Lumpen Times- Visual essay that looks at the Protest journal Lumpen Magazine as an expression of the aesthetics of questioning.

Lead and Serve book open on an orange backdrop

Article: Magic Kingdoms by Jeff Jarl

Examines a pair of creative workspaces looking for the common thread that makes them tick—and opens up the question of how we can create the right conditions for others.

Chapter Three: The Assist- This chapter is broken into four articles that view the idea of supportive leadership, a form of leadership that helps others succeed—one that doesn't dictate what is right for others, but instead helps others achieve success as they have defined it.

Listening: No One goes to Brasilia to Party by John Dugan- Explores the phenomenon of “desire paths” and use participation in design.
Myth: Makers + Mythology by Patrick Sisson- Explores storytelling as an ancient tool for guidance and an indispensable tool in the work of all designers.
Conditions: Magic Kingdoms by Jeff Jarl- Examines a pair of creative workspaces looking for the common thread that makes them tick—and opens up the question of how we can create the right conditions for others.
Balance: The Hero and the Ghost by Caleb Kozlowski- This article gives designers a framework to think about how what they do meshes with who they are. To channel yourself and your interests and point of view is to lead, but to put the needs of the project above your personal point of view is to serve. To balance both is to be a designer.

Lead and Serve text and images demonstrated on an orange backdrop

Chapter Three: The Assist

This chapter is broken into four articles that view the idea of supportive leadership, a form of leadership that helps others succeed—one that doesn't dictate what is right for others, but instead helps others achieve success as they have defined it.

Full-cover Lead and Serve images on a blue backdrop

Article: Low Class, High Minded The Lumpen Times

Visual essay that looks at the Protest journal Lumpen Magazine as an expression of the aesthetics of questioning.

Chapter Four: The Movement- Within this issue we feature seven companies whose creative energy has been channeled to making environments, products and architecture that embody leadership balanced with a view to serving the needs of others.

Transsolar, Climate Engineering Firm
Jenny Lemons, Boutique & Workshop, San Francisco, CA
Center for Urban Pedagogy (CUP), Nonprofit Organization, Brooklyn, NY
Fellow, Coffee by Design, San Francisco, CA
The Bike Kitchen, Nonprofit Organization, San Francisco, CA
Phillip K. Smith III, Artist, Palm Desert, CA
Animal Town Game Co., Cooperative Game Pioneers, Nevada City, CA

Lead and Serve books arranged in a grid pattern on orange

The Lead and Serve cover close-up on orange

Mohawk Maker Quarterly Issue No. 14: Lead & Serve

The cover was printed on Mohawk Via Vellum Cyan 80 cover

Mohawk Maker Quarterly Issue No. 14: Lead & Serve

The cover features debossing, clear foil and edge painting

The entire book was printed on a Manroland LED sheetfed, perfecting press by Sandy Alexander, Inc., Clifton, NJ, with bindery by Mid Island Bindery Inc., Farmingdale, NY and edge painting by Exclusive Bordering & Harry Otto Printing Co., Elburn, IL. This issue features the following eight papers:

Mohawk Via Vellum Cyan 80 cover/216gsm ('Cyan' discontinued, see Expressive Collection for similar colors)
Mohawk Loop Smooth Pumice 80 text/118gsm (Sustainable Collection)
Strathmore Wove Smoke Gray 80 text/118gsm (Elevated Collection)
Mohawk Superfine Eggshell Ultrawhite 70 text/104gsm (Beautiful Collection)
Mohawk BriteHue Vellum Orange 60 text/89gsm ('BriteHue' discontinued, see Expressive Collection for similar colors)
Mohawk Loop Antique Vellum Husk 80 text/118gsm (Sustainable Collection)
Mohawk Options Smooth Crystal White 70 text/104gsm ('Crystal White' discontinued, see Beautiful Collection for similar colors)
Mohawk Via Vellum Pine 70 text/104gsm ('Pine' discontinued, see Expressive Collection for similar colors)

Production Notes

Print Process

Embossing/Debossing

Embossing is impressing an image in relief to achieve a raised surface. Debossing is pressing an image into paper so it lies beneath the surface. Both can be registered over printing or on blank paper which is called blind embossing/debossing.

Foil Stamping

Foil film comes in a variety of colors, finishes and effects. A metal die is created for each foil color used in the design. The die is heated and then stamped using pressure, sealing a thin layer of the foil to the paper.

Materials + Techniques

Duotone

Two color halftones that use two screens at different angles and two colors of ink on different plates to create more depth and contrast.

Edge Painting

The painted edge of a book. Historically, bookbinders would gild the edges of books with gold to show their importance. Today edge painting is typically done with opaque inks (sometimes metallic inks), resulting in a colorful edge surface. Foil Edging is done with metallic foil (such as gold or silver), resulting is a smooth, reflective surface.

Also known as Edging.

Match Colors

A specified premixed ink color which has been mixed according to a formula. Match colors are more accurate than process colors which use screens and can vary from one print run to the next. Also referred to as a spot color or Pantone® Matching System (PMS).

Bindery

Perfect Bound

The spine of the book block is cut and roughened, adhesive is applied to the rough edge, before a paper cover is wrapped around and glued in place.

Offset Printing Capabilities

2 Color

Printing using only two ink colors.

4 Color

CMYK printing uses the four process color inks—cyan, magenta, yellow and black—to reproduce a broad spectrum of colors and tones and is made possible by repeating the halftone process for each color.