Menus Catch On at Goode Co. Seafood

Food prepared the Goode way, is food prepared the slow way. Whether they are hand-splitting mesquite for the smoker, hand-roasting shelled oysters, or hand-cracking all natural Texas pecans for their signature pies, the Goode family honors their commitment to craft. In fact, they’ve been known to say, “Anything half-baked just isn’t our style. Just the idea of a hurry leaves us with a bad taste in our mouth.”  So, you can hang your hat on the fact that they sweat the details.

Everything from the company’s restaurant menus to drink coasters and packaging was redesigned. The main menus and the dessert menus highlight Goode’s history for foodies wanting to know more about how this Houston family found their inspiration with so many one-of-a-kind dishes.

No detail was overlooked, and the Goode Co. Seafood redesign is refreshing, authentic, and nautically inspired. It leaves us wanting to see how the mark will be incorporated into the other Goode restaurant brands collateral.

It was critical for the new menus to look and feel beautiful to customers, but they also needed to be functional in a busy restaurant environment – with the ability to withstand spills, cleaning solutions, and oils.

Goode Co. Seafood menus were printed on Mohawk Synthetic Premium Polyester White 14 mil.

“Our goals were to elevate the menus system while finding a substrate that could handle alcohol-based cleaners. (Mohawk) Premium Polyester hit both of those for our team, and we loved the matte/tactile feel, and the thickness. We wanted a single-panel menu that felt good in patrons’ hands, printed beautifully, and would endure the day-to-day restaurant environment,” said Lack.

From their ability to resist moisture and grease, to their inability to be torn or ripped, Mohawk Synthetic products provide the beauty and flexibility of traditional paper, with the added benefit of long-lasting durability – without requiring lamination.

In addition to being nearly indestructible, Mohawk’s Premium Polyester Line of products contains a special top coating, making printed output alcohol resistant.  This is especially useful in restaurant settings where prints are reused, requiring frequent sanitation.