Perennials Carpet Catalog

Embossing is impressing an image in relief to achieve a raised surface. Debossing is pressing an image into paper so it lies beneath the surface. Both can be registered over printing or on blank paper which is called blind embossing/debossing.

A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.

UV inks produce sharp images because they are cured instantly under UV lights on press. UV printing minimizes dot gain and also eliminates the need for varnish or aqueous coating.

A specified premixed ink color which has been mixed according to a formula. Match colors are more accurate than process colors which use screens and can vary from one print run to the next. Also referred to as a spot color or Pantone® Matching System (PMS).

The spine of the book block is cut and roughened, adhesive is applied to the rough edge, before a paper cover is wrapped around and glued in place.

CMYK printing uses the four process color inks—cyan, magenta, yellow and black—to reproduce a broad spectrum of colors and tones and is made possible by repeating the halftone process for each color.