Mohawk Blog

Communicating Luxury Through Texture

Words
Jane Monast
Close-up of the perennials catalog

David Sutherland excels at collaborating with leading designers to produce the finest luxury furniture, fabrics and accessories. The company is known for bringing a fresh point of view to furniture design while creating refined collections for casual contemporary living.

This catalog features its Perennials flat-woven, high performance rugs, taking 100% solution-dyed acrylic technology and putting it under your feet. Out & About Rugs feature all the qualities and characteristics of Perennials’ fabrics, meaning they perform as beautifully as they look and feel. And they will stay that way for many years to come.

Perennials catalog cover viewed from above

Tom Nynas, Creative Director at David Sutherland, Inc. made the paper choice.

“Our challenge in this brochure was to convey that Perennials’ new Out & About rug collection is something special. The collection’s flat-weave rugs resist stains, dirt, UV rays, mold, mildew, and just about anything else you can imagine (They are some of the most practical rugs on the market for indoor or outdoor use). The problem is that most rugs that lay claim to these qualities feel and look like plastic. Out & About rugs look and feel like natural fiber. They are soft to the touch and they stay that way. With this in mind, we needed a paper that could immediately – from the first touch – tell the user that these rugs feel great. We needed a paper that hinted at the pleasant texture and soft hand of the rugs. We needed Mohawk Via in a felt finish (Sustainable Collection). It was the perfect choice.”

“...we needed a paper that could immediately – from the first touch – tell the user that these rugs feel great. We needed a paper that hinted at the pleasant texture and soft hand of the rugs. We needed Mohawk Via in a felt finish. It was the perfect choice.”
Tom Nynas
Creative Director at David Sutherland, Inc
open Perennials catalog with photographs and type
Two-page spread in the Perennials catalog

“What we didn’t realize is how great the sheet printed. The felt texture on the sheet did not affect the quality of the printing one bit. The ink holdout was outstanding and the whole visual and tactile experience of using this brochure became as special as the rugs themselves.”

The result is a spectacular and sensuous, high-performance brochure for high performance products. The look book has been so successful to date, the company is printing another run.

Production Notes

PN-print-process
Print Process
Letterpress
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Offset Printing
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bindary
Bindery
Perfect Bound
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roll
Offset Printing Capabilities
4 Color
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PN-designer
Designer
David Sutherland, inc

Materials Used

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