Designed to Communicate Style & Adventure: AEV Filson Edition Brochure

A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.

UV inks produce sharp images because they are cured instantly under UV lights on press. UV printing minimizes dot gain and also eliminates the need for varnish or aqueous coating.

The spine of the book block is cut and roughened, adhesive is applied to the rough edge, before a paper cover is wrapped around and glued in place.

CMYK printing uses the four process color inks—cyan, magenta, yellow and black—to reproduce a broad spectrum of colors and tones and is made possible by repeating the halftone process for each color.