Never Stop Exploring: The North Face

For over 40 years, The North Face has provided an authentic solution to the real needs of athletes. Named for the coldest, most unforgiving side of a mountain, The North Face® legend began, ironically, on a beach.





Production Notes
Offset Printing
A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.
Materials Used
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